Snap, tag and pop
Shasta Beverages announced today that it would be using SpyderLynk SnapTags — which are essentially branded QR codes with lots of back-end…
Salesforce to acquire Buddy Media
Salesforce.com will acquire Buddy Media, a social commerce company, for $689 million in cash and Salesforce.com equity, Salesforce…
KBM Group acquires Predictys
KBM Group has acquired Predictys, a France-based marketing company that specializes in digital data, said Dennis Kooker, COO…
Selling social IRL
We’ve all heard what marketers can use social media for: Branding! Engagement! Farming data! But when it comes…
Lockerz acquires Chick Approved
Lockerz, a Seattle-based social media rewards company, acquired online fashion community Chick Approved on May 25, said Eugene…
Study: Preference centers key to mobile marketing
Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and…
Ned Brody named CEO of Advertising.com
AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created…
All bark, no bite
Last night I received a direct mail piece promising discounts off my first purchase at Wag.com, a website…
VivaKi and BlueKai launch Audience Insights
VivaKi Nerve Center and BlueKai have launched Audience Insights, a software designed to allow marketers to collect customer…
Experian acquires Conversen
Experian announced May 21 that it has acquired Conversen, a Burlington, Mass.-based multichannel marketing company, said Matt Seeley,…