Marketers streamline cross-channel customer experience
With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. On April 9,…
BLITZ hires David Maharaj as VP of technology
David Maharaj has been hired as digital service agency BLITZ’s VP of technology, a recently-created position, said Ivan…
Citigroup Inc. launches first ever branded group on LinkedIn
Citigroup Inc. launched today the first branded group to appear on LinkedIn, said Vanessa Colella, managing director and head…
T.G.I. Friday’s launches mobile app
T.G.I. Friday’s launched its first mobile app, designed to allow customers to use their phones to keep track…
UPS first quarter earnings up 6%
UPS revenue increased 4.5% to $13.1 billion Q1 2012 over Q1 2011, the company said in its earnings…
IBM to acquire Vivisimo
IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for…
The Netflix Dilemma
I use Netflix all the time, mostly to re-watch shows I can’t seem to get enough of and…
Chirpify launches digital music platform
Chirpify, a seven-week-old social commerce company on April 24 launched Twitter Commerce for Digital Content. The new platform,…
ZenithOptimedia announces global brand repositioning
Agency ZenithOptimedia announced its repositioning as a “Live ROI” company, said Dave Penski, president of Zenith. Penski said…
Infosys announces launch of BrandEdge
Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended…