Frank Washkuch
445 posts
Dot Foods increases e-mail segmentation, sees improved response
Dot Foods, a food redistributor, previously used very little segmentation in its marketing e-mails. It received complaints from…
Groupon makes even more news, buys deal sites on two continents
Chicago-based daily deals site Groupon got to work quickly after raising $950 million in funding to support its…
Postal Service to cut officer jobs by 16%
The US Postal Service will cut the number of its VP-level officer jobs by 16%, from 44 to…
Postal Service to try gift card sales
The US Postal Service will test the sale of gift cards later this year at 2,000 post office…
Pitney Bowes reveals direct-to-consumer messaging app Volly
Pitney Bowes plans to launch Volly, a consumer-facing communications application, in the second half of this year, the…
Union negotiations also on USPS’ to-do list
There’s a lot of news happening at the US Postal Service. The organization is waiting for the Postal…
Suburban happy hour kings cultivate new customer relationship strategies
Direct marketing plays a major role in the consumer outreach efforts of competitive brands Chili’s and TGI Friday’s.…
CardFlex direct response units set for quick action
Company: CardFlex Team Size: 30 What’s new: Improving the speed of lead generation CardFlex, a b-to-b company that…
Web giant Yahoo continues job cuts
Yahoo, once the king of the dot-com world, continued to downsize staff last month, laying off hundreds of…
Direct mail
Direct mail experts predict direct mail usage will increase in 2010, but that mail volumes are not likely…