Firms acquire J. Crew, and its CEO
J. Crew‘s merchandise and retail structure may be valuable to its new owners, but even more important to…
Q&A: Sara Ezrin, senior director of strategic services, Experian CheetahMail
Two words – “friends and family” – can have a significant impact on the success of an e-mail…
OfficeMax gives consumers a traditional view of ElfYourself
OfficeMax is sticking with its ElfYourself viral campaign this holiday season, but also “integrating” it with a more…
Best Buy using bilingual ‘weekly deal’ text campaign: NYT
It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the…
Carper: Let Postal Service modernize, make more decisions
Sen. Thomas Carper (D-DE) argued today on Politico.com that the best way to save the US Postal Service…
Facebook e-mail: help or hindrance?
Facebook revealed its revamped messaging system yesterday, integrating communications through e-mail, SMS and instant message via its social…
Young named Purple@Epsilon chief
Integrated agency Epsilon has hired Terry Young as president of Purple@Epsilon, its digital and direct unit. He begins…
Obama administration to create Internet privacy chief role
The White House is about to create a new position to oversee Internet privacy policy, according to The…
It pays – literally – to work for Google
It looks like Google‘s impressive mobile and online display advertising revenues are paying off for the company’s employees.…
Next Congress will take on privacy issues: Barton
What does Tuesday’s midterm election mean for direct marketing professionals? In the least, it means one prominent legislator…