American Express Web series explores small business rebrandings
American Express has launched a Web series examining how five small businesses, working with branding and design agencies,…
Online ad industry strives for self-regulation
Marketers are hoping that online advertising self-regulation initiatives announced last month will increase trust and transparency with consumers, as…
Interview: Ruth Goldway, chairman of the Postal Regulatory Commission
Ruth Goldway, chairman of the Postal Regulatory Commission, speaks with Direct Marketing News’ news editor Frank Washkuch about…
Org Chart: Children’s Miracle Network’s agency-style direct marketing
Company: Children’s Miracle NetworkTeam size: ElevenWhat’s new: Adjusting the organization’s fundraising network for new technologies The Children’s Miracle Network runs a…
What happened to the USPS’s financial health?
The US Postal Service’s financial health is directly tied to its sales volume. Therefore, the USPS is making…
Abandoning the mail
The threat of financial doomsday scenarios at the US Postal Service, coupled with advancements that make customer communications possible…
Court rules, in part, against North Carolina online sales tax
Online retailers got a win this week. A US district court ruled that Amazon.com does not have to…
Hickory Farms picks Rosetta for direct, digital work
Specialty food and gift provider Hickory Farms has selected direct and digital marketing agency Rosetta for a range…
Potter tells ‘Post’ that retirement age is his reason for stepping down
Outgoing Postmaster General John Potter told The Washington Post yesterday that hitting the retirement age for federal employees…
Consumers walk away from RapLeaf after media reports
Internet tracking firm RapLeaf is facing a backlash from consumers this week after The Wall Street Journal investigated…