Postmaster general to step down next month
Postmaster General John Potter will retire December 3 after nearly a decade as the US Postal Service’s leader.…
Out-of-home ads plus Foursquare equals $50K for an endangered species
Two topics we’re keeping an eye on at Direct Marketing News are the intersection of direct marketing and…
Lawmakers want answers on Facebook privacy
The critically acclaimed film The Social Network probably isn’t the only thing bothering Facebook executives this week. Reps.…
Google seeing success in mobile advertising
Google’s third-quarter earnings easily beat expectations, and its CEO noted that the company is starting to see the…
Q&A: Demandbase CEO Christopher Golec
This week, marketing services provider Demandbase unveiled a new web service to decrease website abandonment and increase online…
Q&A: Chris Sentz, Internet marketing specialist at Stanley Steemer
Stanley Steemer revamped its e-mail marketing program last year and has used e-mails with geographically unique discounts and…
Q&A: Edwin Lee, SolutionSet VP
Edwin Lee was recently appointed VP at SolutionSet after serving as a group account director at iCrossing. He…
DMers face rocky employment picture
The employment picture across the US has yet to get better, according to data released October 8 by…
Most list category prices steady: Worldata
The cost of both Permission-Based Consumer and Medium-Large Business E-mail lists fell more than 4% year-over-year, according to…
FTC updates ‘Green Guides’ to environmentally friendly marketing
When a company promotes itself as “green” or “environmentally friendly,” a common reaction from consumers is probably, “Who…