Q&A: Matt Lawson, VP of marketing, Marin Software
Online shoppers are procrastinators, according to research from Marin Software, a paid search management service provider. The company…
Postal Service sees $1.6B August net loss
The US Postal Service saw a net loss of nearly $1.6 billion in August, and a $7.7 billion…
Microsoft tests rewards program to promote Bing
If you think “Internet search,” you probably think, or say, “Google.” Microsoft has been trying to change that…
EBay marketplaces chief resigns
Lorrie Norrington, president of eBay’s Marketplaces division, will step down from her role for family reasons, the company…
E-reader field growing ever more crowded
Amazon.com’s latest ad campaign for the Kindle takes aim at Apple’s iPad, but the e-reader field is quickly…
Mobile marketing a win for sports franchises
Professional sports teams’ records may go up and down, but they’re finding steady success with their mobile marketing,…
Another perspective on Postal Service home delivery
It would be an understatement to say that many businesses and organizations are waiting with bated breath for…
Pepsi to return to the big game
Like many of the National Football League’s 32 franchises, the Pepsi brand is making plans to get back…
Ritz-Carlton adds rewards program
The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which…
Apple, Pepsi announcements bode well for marketers
Some good news for forward-thinking marketers emerged this week. Apple said September 9 that it will relax its…