10 startups win PepsiCo support
PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media,…
Brands turn to direct agencies for social media help: study
Brands are more likely to turn to direct marketing agencies for external social media planning and execution help…
Virtual goods market could reach $2B this year: report
Updates from virtual games like Mafia Wars and FarmVille may drive many social networkers crazy. However, virtual goods…
Netflix prepares for post-mail era
Many industries – newspapers, magazines and book retailers to name a few – have struggled to adjust to…
AOL, Google expand search partnership to mobile, YouTube
Google and AOL said September 2 that they have renewed their search partnership for five more years and…
Verizon promotes paperless billing, green initiatives
Verizon has launched the “Great Paper Escape” sweepstakes and integrated campaign to promote its online billing service and…
Facebook social shopping page targets college students
As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with…
FTC keeping an eye on web endorsements
Social media marketing still has a sense of the “Wild, Wild West” about it, in that marketers remain…
Postal Service sees $764M July loss
The US Postal Service saw a net loss of $764 million in July, bringing its 10-month fiscal year-to-date…
WPP Group sees 2.5% first half revenue growth; profits up 39%
WPP Group’s branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies,…