Twitter makes another revenue-focused move
The big question about Twitter has always been: “But how will it make any money?” The popular social…
Social buying success at Groupon
The daily deal site launched in 2008, but has recently gone global to more than 150 cities. Direct…
Google acquires Like.com
Google has acquired e-commerce and visual search website Like.com. Financial terms of the deal were not disclosed. “While…
Major brands embrace tech-enhanced coupons
Coupons are solely the domain of thrifty shoppers no longer. Like direct marketing in general, innovative players in…
EMusic plans fall campaign with new AOR Sarkissian Mason
Digital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a…
Postal Service, UPS partner on retail return service
Shipping company UPS has launched a return service that allows consumers to drop packages at US Postal Service…
Rewards app Shopkick to test consumers’ privacy limits
How much personal information and purchasing data are consumers comfortable giving to brands? Major retailers, including Best Buy,…
US Postal Service makes products available at Office Depot
US Postal Service mailing and shipping services will be available at nearly 1,100 Office Depot stores, the two…
Is direct mail dying? Not this year
A number of agency executives have told me in recent months that they worry the direct marketing industry…
News America Marketing to run coupon insert in ‘Journal’
News America Marketing’s SmartSource Magazine coupon insert will appear in The Wall Street Journal in select cities beginning…