Report questions financial success of 2009 Postal Service ‘Summer Sale’
The US Postal Service may have lost money on its 2009 “Summer Sale” initiative, according to a report…
Forrester urges caution on location-based platforms
Is Foursquare the mobile marketing flavor of the month or a future tried-and-true direct marketing and promotional platform?…
DMA, mailing group call for dismissal of possible postal rate increase
Industry groups the Direct Marketing Association and the Affordable Mail Alliance called on the Postal Regulatory Commission July…
DMA names former Grey Direct chief Kimmel CEO
The Direct Marketing Association named Lawrence Kimmel its next CEO, effective August 2, after a six-month-long search. The…
Postal Service emphasizes value of catalogs to Internet retailers
The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print…
Navigating the online contest trend
Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing…
Oversight body to make decision on Postal Service rate changes by October 4
The Postal Regulatory Commission, the group that oversees the US Postal Service, said July 6 that it will…
Tough to find support for postal rate increases
Mailers – and organizations comprised of them – are lining up to oppose the US Postal Service’s proposed…
Study: Postal Service overpaid retirement fund by $50B
An independent study authorized by the Postal Regulatory Commission has found that the financially struggling US Postal Service…
Report finds former USPS exec misused position
The US Postal Service’s Office of Inspector General found that Robert Bernstock, the agency’s former president of mailing…