Valassis missing children insert targets 44 million households
Valassis will distribute a four-page insert this week to 44 million households, celebrating the 25th anniversary of its…
Hayneedle.com summer campaign promotes e-commerce brand
Online home improvement retailer Hayneedle.com will launch the “Backyard Summer” integrated campaign this month to promote its brand.…
FTC ends investigation into Google-AdMob deal
The Federal Trade Commission closed its investigation into Google‘s acquisition of AdMob May 21, finding the buy “is…
Postal Service to realign mail and shipping groups
The US Postal Service will realign two business groups within its mailing and shipping services organization in an…
Worldcolor, Kodak launch FastBook digital printing system
Worldcolor has partnered with Kodak and Muller Martini to create the FastBook Digital printing system for short-run books.…
Hallmark launches b-to-b unit for CRM, retention services
Hallmark Cards has launched Hallmark Business Connections, a business-to-business unit offering CRM services, as well as employee recognition,…
Merchants prepare for possible postal cuts
Catalogers and multichannel retailers are beginning to plan their responses to the US Postal Service’s possible move to…
Marketers find geotargeting helps customer loyalty
To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and…
DMA fills board of directors with Eisen appointment
The Direct Marketing Association has a new treasurer to go with its newly minted chairman and vice chairman.…
Agencies incorporate healthcare capabilities
Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at…