Reed Elsevier shutters 23 titles
Business magazine publisher Reed Elsevier completed the divestment process for its Reed Business Information magazines on April 16…
PRC chairman tells Congress to tackle retiree benefits before five-day delivery
Ruth Goldway, chairman of the Postal Regulatory Commission, told members of Congress on April 15 to fix the…
Wahlstrom names DeCaire-Aden CEO
Wahlstrom, Interpublic Group MediaBrands‘ specialty marketing unit, named Kathleen DeCaire-Aden CEO on April 14. Reporting to Geomentum CEO…
GAO encourages significant changes to ‘not viable’ Postal Service business model
The Government Accountability Office, noting bluntly that the US Postal Service‘s business model is “not viable,” urged the…
Hart to serve as Infogroup’s next CEO: report
Infogroup‘s next CEO will be Clare Hart, a former EVP at Dow Jones, if CCMP Capital Advisors‘ purchase…
CMT targets media buyers with integrated effort
Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called “140…
CA picks Digitas after review
IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.…
Postal Service to test home delivery product sampling program in May
The US Postal Service will test a home delivery product sampling program next month to determine if the…
PRC approves USPS ‘summer sale’
The Postal Regulatory Commission approved the US Postal Service‘s plans to hold a second “summer sale” this year,…
DM employment numbers improve: survey
Although employers remain cautious, the job market for direct and digital marketing professionals is improving, according to research…