E-commerce up 18% in March: MasterCard
E-commerce and luxury retail sales outperformed all other retail and service categories in March, according to data from…
ZenithOptimedia improves ad spending outlook
ZenithOptimedia upgraded its global advertising spending forecast for this year, 2011 and 2012, predicting total increases of 2.2%,…
Investor firm says InfoGroup sale price is too low: report
Hotchkis and Wiley Capital Management, the investment firm that owns nearly 6% of InfoGroup‘s stock, sent a letter…
Netflix gets more mobile
Netflix‘s iPad application, which allows consumers to stream video content straight to the device, is getting good reviews.…
Postal Service researches direct mail service
The US Postal Service is seeking information from private companies that could potentially partner with the agency on…
HP appoints Shirk SVP, worldwide marketing, for enterprise business
Hewlett-Packard named David Shirk SVP of worldwide marketing for its enterprise business division, effective April 5. Shirk leads…
Augmented reality a boon for print, Web
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add…
Canadian credit card acquisition direct mail drops 57% in 2009
Canadian credit card acquisition direct mail volumes dropped 57% last year, totaling just more than 150 million pieces.…
USPS asks regulatory group for five-day delivery opinion
The US Postal Service filed a notice with the Postal Regulatory Commission on March 30, formally asking it…
Advertising entering ‘adaptive marketing’ era: Forrester report
Changes to technology, media and society at large have led the advertising industry into an “adaptive marketing” era,…