Kinsella named Digitas’ North America president
Colin Kinsella, currently the chief innovation officer at Razorfish, was appointed president for North America at Digitas, effective…
Celebrity Tweets could spell trouble for marketers’ FTC compliance, says expert
The Federal Trade Commission‘s revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced…
UPS hires Ogilvy for global ad duties, including digital work
After a six-month search, UPS selected Ogilvy as its global communications agency, handling advertising, relationship marketing and digital…
MDC Partners forms data, analytics group
Holding company MDC Partners has formed a group to improve its agencies’ data and analytics capabilities. The company…
FTC: Don’t expect payment guidelines to result in anti-blogger sweeps
Earlier this month, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, called on the Federal Trade…
UPS 3Q revenue drops nearly 15%
UPS on October 22 reported revenues of $11.2 billion for this year’s third quarter, a year-over-year decline of…
DM revenues to gain bigger share of ad spend this year: DMA09
Direct marketing’s share of total US advertising spending will reach 54.3% for 2009, increasing by 1.6% over last…
Haggin Marketing rebrands as SolutionSet, merges business units
Haggin Marketing combined its four divisions into one unit and rebranded itself SolutionSet on October 19. The company…
Experts: No USPS rate increase could result in customer retention
Direct mailers are calling the US Postal Service‘s announcement that it will not raise rates for almost all…
Postal Service says it won’t raise 2010 rates
The US Postal Service told businesses on October 15 that it will not raise rates for 2010 on…