Slow ad recovery follows economy
Direct Marketing News spoke with Jonathan Barnard, ZenithOptimedia‘s head of forecasting, about the ad industry’s progress in recovering…
HP graphics unit promotes print through multichannel
Company: Hewlett-Packard Graphic Solutions Business Team size: 100? What’s new: Unit reviews customers though new touchpoints Hewlett-Packard Development…
Digital ad revenue reaches all-time high in Q1: IAB
US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a…
Postal Service runs $747M April net loss
The US Postal Service ran a net loss of $747 million in April, raising its total net loss…
Appeals court sends ‘exigent’ rate increase decision back to PRC
A federal appeals court said May 24 that the Postal Regulatory Commission must reexamine the US Postal Service‘s…
Square will have a tough task turning media attention into consumer adoption
Mobile payments start-up Square is getting a lot of press, surely in part because the company was started…
USPS plans discount for marketers using 2D barcodes
The US Postal Service will conduct a promotion this summer rewarding mailers for using two-dimensional barcodes on their…
Coca-Cola names CMO Perez chief sustainability officer
The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based…
Will the Microsoft-Facebook search partnership result in ad revenue?
Tech-sector behemoths Microsoft Corp. and Facebook said this week that they’re teaming up to integrate more Facebook information,…
Carper introduces postal reform bill
Sen. Tom Carper (D-Del.) introduced a bill May 17 that would allow the financially struggling US Postal Service…