Marketers struggle with organizational structure, what constitutes useful ROI
Some marketers are all too eager to prove ROI, at times only to show supervisors their own value…
Pre-Microsoft deal, Google once had its eye on Skype
Microsoft‘s $8.5 billion acquisition of Skype prompted a lot of speculation and nearly as many “what could have…
Acxiom revenue up in fiscal Q4; company reports loss
Marketing services provider Acxiom Corp. reported 3.6% growth in revenue to $298.8 million in its fiscal 2011 fourth…
US Postal Service runs $2.2B Q2 net loss
The US Postal Service saw a net loss of $2.2 billion in its fiscal second quarter, which ended…
As Postal Service looks for large marketers, Chrysler to launch Jeep mail campaign
The US Postal Service has made no secret that it is trying to replace some of the revenue…
Deputy postmaster general: Postal Service must fix financial issues quickly
The US Postal Service is in an “absolutely critical” six-month to one-year period when it must reverse its…
USPS trying to make believers out of marketers, says PMG
Postmaster General Patrick Donahoe said Monday that he had to nudge his in-house and agency marketing team towards…
Postal Service to launch business-facing campaign this fall
The US Postal Service will launch a b-to-b marketing campaign in September to promote the mail as an…
Auto maintenance chains race to take the lead in digital marketing
AutoZone 4,600 stores in 48 states? Established 1979? Pep Boys? 612 stores in 35 states? Established 1921? Millions…
Agencies place focus on digital hires
Marketing agencies are hiring digital staffers at an unprecedented rate, building out their digital creative, management and support…