Agencies place focus on digital hires
Marketing agencies are hiring digital staffers at an unprecedented rate, building out their digital creative, management and support…
WPP sees Q1 growth in direct group, overall
Revenue in WPP Group‘s branding and identity, healthcare and specialist communications group, which includes its direct and interactive…
Pepsi’s social media strategy also includes vending machines
“Social media has finally gone too far.” That was my first thought when I read a press release…
ValueClick buys mobile ad network Greystripe
Online marketing services company ValueClick said April 25 that it has acquired Greystripe, a mobile advertising network, for…
USPS to lure big brands with postage-back guarantee
The US Postal Service will begin to test a postage-back guarantee next month for large marketers that agree…
Zappos switches up catalog strategy
Zappos.com, best known for its online shoe store, is expanding its presence in consumers’ mailboxes. The company is…
Another federal privacy bill introduced
It’s been a banner week for privacy legislation. On the heels of Tuesday’s introduction of a US Senate…
Google is everywhere, but that’s also a challenge for the search giant
It’s hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube…
PRC guides Postal Service through challenging times
Organization: Postal Regulatory Commission Team size: 70 What’s new: Oversight of the USPS’ ?struggles financially ?streamlines business model…
Social CRM turns ‘likes’ into actions
Direct marketing shops are finding their experience with CRM, remarketing and driving consumer action has well prepared them…