Social sites reap sales leads in education
Client: Follett Software Agency: EdWeb.net, MCH Strategic Data Objective: Improve sales leads through industry-specific social media.? Education sector…
Q&A: Greg Stuart, CEO at Mobile Marketing Association
Greg Stuart, CEO of Mobile Marketing Association, discusses the advantages and challenges of the mobile medium. Q: Why…
Apple reportedly the latest tech company to lose top marketing talent
Some top technology sector marketers are giving the revolving door quite a spin. Allison Johnson, Apple‘s VP of…
Investors get a look at a much different Interpublic Group
The New York Times took a look at Interpublic Group‘s turnaround since its March 27, 2006, investor conference,…
Postal Service debuts product sampling service
The US Postal Service began a product sampling initiative this week, targeting more than 250,000 consumers in Chicago,…
Postal Services loses more than $1.1B in February
The US Postal Service saw a net loss of more than $1.1 billion in February, when mail volume…
Postal Service to cut 7,500 positions
The US Postal Service said March 24 that it will eliminate 7,500 positions in the next year as…
Postal Regulatory Commission divided on five-day delivery
The Postal Regulatory Commission (PRC) said March 24 that the US Postal Service (USPS) overestimated its potential savings…
Cordray to join Pitney Bowes as president of Volly
Pitney Bowes has named Chuck Cordray the first president of its Volly platform, effective April 4. He previously…
Judge throws cold water on Google book project, possible new ad revenue stream
Google ran into a major hurdle yesterday in its ambitious quest to bring all the world’s books to…