Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey
Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by…
SourceMedia hires MeritDirect for list management
MeritDirect has won list management responsibilities for 45 lists and databases owned by financial publisher SourceMedia, effective March…
Project Worldwide acquires Partners & Napier
Agency network Project Worldwide has acquired Partners & Napier, a Rochester, N.Y.-based integrated agency, the firms said March…
Obama administration backs ‘online bill of rights’
The Obama administration urged Congress to create federal legislation that would allow consumers new online privacy rights and…
Ad industry leaders uncertain how to move forward on Do Not Track
Mozilla‘s chief executive painted a picture of dismissive and clueless ad industry CEOs, uncertain about how to move…
Draftfcb hires Coughlin as first global CMO, EVP
Draftfcb has named Debra Coughlin its first global CMO and EVP, effective March 14. Coughlin is leading the…
Postal Service, APWU agree to four-year-plus contract
The US Postal Service and the American Postal Workers Union tentatively agreed to a new four-and-a-half-year contact on…
Illinois enacts tax requirement on out-of-state retailers
Illinois Gov. Pat Quinn signed the Main Street Fairness Bill into law on March 11, requiring all retailers…
Marketers boost spending, gain optimism: DMA report
Marketers modestly increased spending on various media in the fourth quarter of 2010, according to the Direct Marketing…
Good news, bad news for marketers reading Do Not Track tea leaves
Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both…