CMOs Can’t Go It Alone
Kimberly-Clark marketing tech chief Mayur Gupta (r.) with Al Urbanski of Direct Marketing News. Tweeted photo courtesy of…
Marketing Challenge: Good Marketer, Bad Attitude
Lenore Cranston didn’t want to fire Jaden Waterman. But, then again, she did. Cranston, who runs marketing…
4 Reasons Marketers Need to Master Mobile
With smartphone adoption soaring and app-happy customers open to connecting with brands via mobile, now is the time…
Marketing Is in High-Growth Mode
Marketing spending increases or decreases as trends change—and as the GDP fluctuates, notes Bruce Biegel, senior managing director…
Perception Can Change a Brand’s Reality: Answers
Recap: Jacob Donnelly has been Sasha Smith’s client for nearly two years. For just over a year, he’s…
When Marketing Plus Technology Equals Innovation
UPDATED: January 29, 2015 Direct Marketing News recently challenged readers to show how they’re using technology and data…
Meet 18 Female Chief Marketers Who Put the “Excel” in Excellent
The marketing industry is alight with talent. Creative thinkers, innovators. The Direct Marketing News 2015 Marketing Hall…
It’s All About the Innovation
I can barely contain my excitement. On January 29 I get to spend the day with a group…
It’s Time for a Marketing Revolution
Fred Studer is on a mission. Recently appointed as CMO of Netsuite, the marketing veteran aims to start…
The Marketing-Tech Landscape Continues Its Blazing Growth
Marketers are spoiled for choice. There are 1,876 companies and open source projects represented in 43 categories of…