100 (or so) Ways to Market Better Over the Next 365 Days
Over the past few weeks the DMN team has compiled some great advice for marketers to consider in…
Where Will Marketing Grow in 2015?
Like the moon’s pull on the ebb and flow of the tide, marketing spending increases or decreases as…
Customer Engagement and Customer Insight Are Inextricably Linked
“Our mission is to help small businesses do business,” Audrey Hendley, SVP, new customer acquisition and prospect engagement…
The Gift of Email Keeps on Giving
The year-end holidays force many marketers to relax—if for no other reason than they need to use or…
What Marketing Approach Will Be Critical to Master in 2015?
Marketers need to provide a top-notch experience within and across channels today. To do so, marketers must be…
Marketing, It’s Complicated
Terabytes of data; channel options, integration, and attribution; nonstop technology advances. Oh, and ever-changing customer behaviors and expectations.…
Email in Real Time
If optimizing your email marketing for mobile hasn’t been a priority, now is the time to make it…
Telemarketing Is Going Mobile—But Customers Aren’t Along for the Ride
Telemarketing, like all forms of marketing, has its pros and cons for marketers—and for consumers. According to a…
What One Change Should Marketers Make in 2015?
With the New Year looming, it’s the perfect time to consider what changes to make to improve marketing…
Email Is Still Most Marketers’ Favorite
Like a child overwhelmed by choice when visiting a candy store, marketers have a tasty selection of channels…