Mailify Launches Its Responsive Email Software in the U.S.
U.S. marketers have a plethora of email marketing tools to choose from. So, it’s a bold move for…
Customers Like Me
Sometimes I think retailers are their own worst enemy. OK, that applies to plenty of companies in other…
Customer Loyalty Pays Off for Holiday Shoppers
A majority of customers are looking to save on their holiday shopping this year by applying redeemed loyalty…
What Change in Customer Behavior Will Impact Marketing Most in 2015?
There is one constant that marketers can be sure of: Customer behaviors will continue to change as new…
The Gift of Mobile: Consumers Will Buy From Just About Anywhere
With Black Friday just a week away, most marketers are in full holiday mode. And some have been…
Content Opens the Door to Opportunity
Woe is the luxury real estate agent who brings a three-ring binder full of bad photocopies to a…
4 Essentials of Customer Engagement
“Our mission is to help small businesses do business,” Audrey Hendley, SVP, new customer acquisition and prospect engagement…
Is Your Marketing View Too Narrow?
One aspect of keeping our readers updated on the latest in marketing is attending conferences. Lots of them.…
For Patagonia, Timing Is Everything
Every marketer wants more email click-throughs. Patagonia knows how to get them—and increase sales in the process. The…
Why the Buzz About Context?
Relevance. If it’s starting to sound cliché, don’t let it. Being a marketer and a customer, you know…