More of the Same, But Different
When people ask me what I think The Next Big Thing in marketing will be, my response usually…
The Best Birthdays Are Multichannel
For many, birthdays are all about the gifts. And while I’m certainly not one to shun a bow-topped…
Stop Wasting Marketing Dollars on Poor Customer Experiences
Dear Business Leaders, You’re all customers. You buy items for work and for home, travel, go to shows…
Empty-Nesters Have More Time for a “Social” Life
“Tech savvy” and “digitally focused” aren’t descriptors solely belonging to digital natives. Empty-nesters are just as likely to…
Omnichannel Represents a Sea Change in Marketing
Sea change. If the phrase feels cliché it may be because it was first used in Shakespeare’s The…
Will HubSpot CRM Shake Up the CRM Landscape?
Much of the recent hullaballoo in the marketing-tech world has been around big acquisitions or full platform launches.…
Marketers Aren’t the De Facto Owners of Customer Experience
As much as all the buzz around customer experience makes it seem as though marketers shoulder all the…
Sitecore 8 Aims to Add Context to Customer Connections
Sitecore announced an update to its core platform, Sitecore 8, during its annual customer conference, Symposium. New features…
As Marketing Investments in Social Rise, So Does Ambiguity
Marketing leaders are giving a larger slice of their budget to social media. But the results aren’t always…
Customers for Life?
As much as marketers may affirm the importance of customer loyalty, their focus more often lies on new…