Getting in on the Conversation
Marketers looking to start or join a conversation with the women who comprise their target audiences need to…
Email’s Mixed Messages
Marketers love email. Volume has increased 9% year over year in their attempts to woo customers, according…
Marketing Challenge: The Risk of Taking Email Full Throttle
Tony Smith was torn. A multimillion-dollar contract was at stake. As VP of marketing for the fledgling…
The USTA’s Strategy to Ace the Customer Experience
As you stroll through the bustling grounds of the USTA Billie Jean King National Tennis Center in New…
Four Trends You Need to Think About Differently
There’s never a dull moment in marketing. One person who knows this firsthand is Loni Stark, director of…
Don’t Stop Believin’ (in Email)
Sometime email marketing feels like the gamble Journey sings about: Workin’ hard to get my fill Every [brand]…
When “Exceeding Expectations” Is an Understatement
Imagine this: Hundreds of thousands of people spreading the word in support of your brand by participating in…
Marketers Speak out on Data, Email, and the Customer Experience
Occasionally something said grabs you and makes you really think—or rethink an approach you take. I hear many…
We’ve Got Your Number
Admit it. No matter how much magic there is to marketing, we’re all hooked on data. We use…
Inbound Marketing Is a Work in Progress
Despite marketers’ enthusiasm for inbound marketing, its results are more adequate than exceptional. Most executives (69%) rate the…