Even The Economist Gets Personal
You need to understand customers’ implicit and explicit needs, make their lives easier, solve a problem, and make…
You’re Invited…to Unleash the Power of Marketing Technology
Consider this a personal invitation. I’m excited to announce the starting lineup for the Direct Marketing News 2015…
Analytics Is a CMO’s Best Friend
The role of the CMO is not only the most varied today, it’s also the most at-risk. So…
Boldly Go Where No Marketing Has Gone Before
From Australia to Austria, from Brazil to Belgium, creatives and marketers who love a challenge love Caples. What…
Voice of the Customer Is Far More Than Surveys
Any company that wants to deliver an excellent customer experience has to start with voice of the customer…
Marketing Challenge: Making Way for New Marketing Technology
Robert Chen knew that to gain a competitive advantage his company had to create a more personalized experience…
Defending Direct: Answers
Recap: When building out Summit Industries’ marketing plan for the year, CMO Miranda Bell decided to push the…
The New Formula for CLTV
Here’s the math you know: As a hard number, customer lifetime value (CLTV) is the predicted total net…
Are B2B and B2C Marketing Really All That Different?
You’ve heard the adage 1,000 times: People don’t buy from companies, they buy from people. Well, yes…
The State of B2B Marketing Automation
The question isn’t whether you need marketing automation; it’s when. The answer: It depends. According to Sirius Decisions,…