Do You Really Know What Motivates Your Customers?
At 10:30 p.m. this past Saturday about 1,500 women and a handful of men decked out in the…
5 Trends Influencing Marketing Today and, More so, Tomorrow
Trendwatching is one of those activities that seems both fun and overwhelming. There are so many shiny objects,…
The Big Unveil of Experian Marketing Services’ Marketing Suite
During a keynote session at Experian Marketing Services’ 2014 Client Summit in Las Vegas, the consumer insights and…
360_418022.png)
4 Elements of Modern Marketing
We all know that customer expectations continue to rise and competition is tougher than ever; the question is…
Can B2B Companies Find Social Marketing Success? Uh, Yeah.
Sure, plenty of B2B companies use social channels to engage with customers. But why aren’t more of those…
Creativity Should Always Be Full Throttle
“When we say what our competitors say, when we use jargon and industry speak, we commoditize our industry.”…
Marketing Challenge: When Marketing and Sales Collide
Jenna Davis was miffed. It seems she was hired for a job in marketing, but was actually…
The One-to-One Future Is Now
Twenty-one years ago, in the aftermath of an unexpected snowstorm, I arrived at the Harvard Club in New…
Celebrating Social Media
In celebration of Social Media Day, companies of every ilk have taken to social networks to spread some…
Omnichannel Vision, Multichannel Reality?
Back in the day all the industry hype was around integrated marketing. The goal of integrated marketing—as you’ll…