Hard Habits to Break
We all have bad habits, but poor marketing practices can cause big performance problems—including mixed messages, disconnected customer…
What’s on Marketers’ Minds?
I spend a great deal of time at conferences, attending briefings, and nosing into conversations about industry trends.…
It’s Time to Be Digital by Design
Digital is no bolt on. More and more, it’s core to how customer-centric business operates. “You have to…
Today’s Marketing Agency Must Be a Driving Force
Click the link above or the image below to start your download. Like a gathering storm, the confluence…
Marketing Challenge: Defending Direct
It was a not-so-perfect storm: new CEO, postal increase, major direct mail initiative in play. When building out…
Digital Marketing Budgets Continue to Rise [Infographic]
The share of budget allocated for digital marketing is growing. According to Gartner’s “Digital Marketing Spending” report, digital…
New Approaches, Old Arguments
In “Leadspotting,” PointClear President and CEO Dan McDade shares a client story about the vast discrepancy between its…
Overcome Silos With Integrated Marketing Management
“The number of opportunities to engage customers has rapidly expanded and exploded,” Gartner Research VP Kimberly Collins said…
Future Success Lies in Customer Centricity
There’s a huge culture chasm between customer and businesses today, Leigh McMullen and Gene Alvarez asserted in the…
This Is How CX Is Done in Email
Ah, personalized email. Even basic personalization like using a customer’s name in the greeting can help maintain engagement.…