When Brand and Customer Experience Are One
As customers, we all know the certainty of this: Customer experience is personal. “Your customers have different needs…
Meet a Marketer Who Owns Customer Experience
Those who get the lion’s share of their information online may question the relevancy of the public library.…
The (Marketing) Cloud Shaped Like an 800-Pound Gorilla? That’s Oracle
When Oracle President Mark Hurd took the stage in New York on April 30 to officially launch the…
Lands’ End Dons a New CMO
Known for his diverse background in retail marketing, Steven Rado can now add another renowned brand to his…
Why I Love Marketing
A friend recently asked me why I love marketing. After all, I’ve been obsessing over it and writing…
Marketing Challenge: Leading by (Poor) Example
What did you expect? You’re leading by example—and a poor one at that.” Chester Franklin was surprised at…
Digital Marketing Budgets Continue to Rise
The share of budget allocated for digital marketing is growing. According to Gartner’s “Digital Marketing Spending” report, digital…
The Time for the Customer Is Now
Marketo’s Jon Miller is excited about the future. The One-to-One Future, that is—as predicted by Don Peppers and…
News Byte: USPS Standard Mail Load Leveling Begins
Mailers that qualify for a Destination Sectional Center Facility (DSCF) discounted rate now have to adjust to the…
IBM Gets Deeper Into Marketing With Silverpop Acquisition
On the heels of the recent announcement that IBM plans to invest $100 million in digital marketing, the…