News Byte: Gartner Retail Expert Joins eCommera as CMO
Looking to expand its global reach, eCommera has appointed a chief marketing officer with deep retail expertise. The…
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40 Under 40 2014: Nominations Are Now Closed
Updated Tuesday, June 17, 2014 Thanks to everyone who nominated their awesome colleagues for the Direct Marketing News…
Are Customers Satisfied With Your Multichannel Experience?
Traditional metrics are single-channel only; but the reality is that customers are multichannel and multi-device. Eric Feinberg, senior…
Too Personal? It Depends.
In the ongoing personalization-versus-privacy debate, several realities have surfaced: Many consumers want and expect personalization; some even get…
Marketing Challenge: Clicks at Any Cost
Rinaldo Costa’s first meeeting as the new VP of marketing for retailer Trendsetter Fashions didn’t go so well.…
Marketing Chiefs Talk Big Thinking
Marketing today is not for the faint of heart. And complacency is completely out of the question. Today…
Office Depot Puts Customer Experience at the Center of Its Marketing
“Few marketers would say that their website experiences are perfect,” Kevin Moffitt, VP of eCommerce strategy, Office Depot,…
Omnichannel Challenges and Opportunities
Retail today requires being where customers are. And since customers are omnichannel, retailers must be, too. During a…
Stellar Customer Service Is a Marketing Investment
Is outstanding customer service a marketing asset? Brad Wolansky, president, consumer direct and CMO, Yankee Candle, asserts that…
The Challenge of Changeable Customers
When it comes to behavioral targeting, I’m never surprised by the ads I’m served on my personal Mac.…