Marketing Challenge: Too Much Information?
Desiree Jaynes heard a familiar voice. Seated in front of her on a San Francisco to New York…
Why Personalize? It Works.
Customers with high expectations are ubiquitous. The other night I hurriedly dished out some ice cream for my…
12 Content Marketing Gaffes to Avoid
Content marketing may well be a recently coined term for an age-old practice, but that doesn’t mean marketers…
Marketing Conversation Starters
Insights abounded at the Direct Marketing News 2014 Marketing&Tech Partnership Summit earlier this week. Here, 20 opinions, observations,…
Girl Power, Marketing-Style
“Her all-in personal investment makes her a driving force for our organization and customers.” This quote from a…
Create or Analyze?
With our 2014 Marketing&Tech Partnership Summit coming up, I asked a few of the speakers: What’s one piece…
News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones
It’s the new reality that consumers use their mobile devices in store. And with it comes concern among…
What Does 2014 Have in Store for Marketers?
One thing about marketing, it’s never boring. Change and challenge are ever-present. In fact, 2014 promises to be…
Outlook 2014: Marketing Spending to Rise
At Direct Marketing Club of New York‘s Annual Outlook luncheon, keynote speaker Bruce Biegel told a rapt audience…
The Ever-Expanding Marketing-Tech Landscape
Technology has long been integral to many aspects of marketing. But today, technology can enhance virtually every element…