Feel the Marketing-Tech Love
Marketers have kind of a bad rap. Their ability to get along with customer service and sales has…
Email Marketing Exemplars
Two email marketing experts who’ve won big in their respective roles have been honored for their successes. The…
Peering Into the Marketing Future
You’ve heard it many times before: The only constant is change. Not really. Sometimes, the only constant is…
Hot Marketing Trends For 2014
Marketing strategy is often more evolutionary than revolutionary. But marketers caught off guard when major transformation hits may…
Infographic: Marketing Growth on the Horizon
Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections…
Marketing Challenge: Fighting Ill-Fitting Favoritism
As CMO of Hanover Manufacturing, Shayla Summers oversees all marketing strategy and execution. Having direct reports she can…
Are You a Direct Marketer?
With so much focus shifting from traditional to digital channels, you may ask yourself whether you’re actually a…
Infographic: The Right (Marketing) Tool for the Job
Everything may look like a nail when you have a hammer—or an opportunity for email marketing when you…
Video: Staying Ahead of the Curve in 2014
The marketing world is abuzz, as it is at the end of every year, trying to predict the…
How’d They Do That?
What makes marketing compelling? Stories. The story a brand tells may be implicit: “Coke Adds Life.” The customer…