Getting Customers Into the Brand Habit
The axiom that we’re all creatures of habit extends to what we purchase, or don’t. And to what…
The Challenge of Targeting in Mass Channels
As mom walks the perimeter of her son’s dented car, he waxes poetic about the amazing Allstate QuickFoto…
Why Wait Until Black Friday?
Good or bad, retailers and shoppers’ impatience for Black Friday has pushed a growing number of brick-and-mortar businesses…
Marketing Challenge: Spoiled for Choice
Alyce Shultz made it brief: She had a great run as VP of sales and marketing for Sterling…
Infographic: How Organized Is Your Marketing Organization?
We know you love infographics. Check out some more Direct Marketing News originals.
What’s in Store
It’s a December tradition. Pundits from all areas forecast trends, spending, and more. Marketers are certainly among those…
Marketing’s Big Picture
Marketers love their data. It allows them to target customers most likely to buy. It helps predict which…
Capital One Makes Bank With Disruptive Marketing
What does it mean to be courageous in marketing today? According to Peter Horst, SVP of brand marketing…
A Welcome Gift?
Call me crazy, but if you woo me as a customer with your distinctive merchandise, then the next…
Will Your Customers Go to Bat for You?
What’s the one thing loyalty marketers want most? OK, sure, repeat purchases. But what drives those repeat purchases?…