Marketing Challenge: Ignore or Engage the CEO
Customer engagement is a top priority for Damon Thorogood. As customer success director for Strategic Technology Corp. (STC),…
The Secret to Marketing Success
If there’s one secret to marketing success, it’s this: attitude. I know…you were thinking data, or perhaps…
Wunderman’s Digital Focus Clear: Appoints Lincoln Bjorkman as Global Chief Creative Officer
Creative impact is what brands are looking to achieve in the market today to grab customers’ attention. And…
News Byte: R.R. Donnelley to Acquire Consolidated Graphics
What is it? R. R. Donnelley & Sons Company and Consolidated Graphics Inc. have signed a definitive agreement…
Think Before You Market
You’ve heard it before: Just because you can do something doesn’t mean you should do it. This is…
News Byte: Teradata Says Customer Interactions Should Be a Two-Way Street
What is it? Teradata Corporation’s Teradata Applications division has announced the general availability of Customer Interaction Manager (CIM)…
News Byte: Gaining Insight Into Marketing Performance
What is it? Revenue Analytics, a new application by Silverpop that aims to provide B2B marketers with an…
Infographic: Holiday Sales Are a Gift in Itself
As we head into the holiday season, retail marketers’ wish list has but one item on it: an…
What’s Your Social Persona?
Who you are offline is who you are online when it comes to social interactions. Ralf VonSosen, head…
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Video: J. Hilburn’s Customer Experience Pops
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear…