News Byte: Talking It Up on Social
Brand-related conversations are on the rise in social channels. According to research from COLLOQUY, brand recommendations among Americans…
News Byte: Emailvision Rebrands to Highlight Its Multichannel Focus
Several vendors with strong roots in email have taken steps to underscore their growing emphasis on their integrated,…
Cool or Creepy?
I’m all for targeting and personalization—of course. I live and breathe direct marketing. And if you’ve read my…
Marketing, Customer Experience, and Revenue
Walt Disney once said, “Whatever you do, do it well. Do it so well that when people see…
Overlook This Email Issue and Customers Will Opt Out
Email marketing may be mature, but that doesn’t make it easy. There’s much to consider, not just with…
Bridging the Marketing and Sales Divide
Just a month into her new job, Jacqueline DuMonte already has had enough of the bickering between her…
Get in on the Action
If consumers can dedicate a month to celebrating ice cream (National Ice Cream Month, in July), then I…
Email Gets (Personal) Intimate
Ah, email. If it were a love song, it would tell the tale of a bittersweet romance. For…
News Byte: Monetate Aims to Accelerate Online Customer Acquisition
In marketing today speed is of the essence. Marketers who can react to customers relevantly and in real…
Social Business Strategies Are Becoming Table Stakes
As customers become increasingly social, businesses are prioritizing their own transitions to becoming social businesses. According to a…