Marketing, Sales, and Customer Experience—Oh, My!
So, I’m strolling down the aisle in Bloomingdale’s when a woman’s enchanting smile caught my eye. She said,…
CMOs Who Puts the Femme in Phenomenal
The nominations period for the 2014 Direct Marketing News Marketing Hall of Femme awards is now closed. Winners…
6 Trends That Go Beyond the Buzz of Big Data
It seems that there’s as much substance as there is hype around Big Data. According to the study…
A CIO-CMO Disconnect
Emilio Carbone knows that the rapid-fire pace of today’s marketing can contain dangers: Become complacent even for a…
Marketing in the Dark
Ah, if marketers had a crystal ball, the light they could shed on customers’ actions. Instead, they have…
News Byte: Silverpop Launches Enhanced Website Personalization
Marketers’ nirvana is cross-channel personalization. Digital marketing technology provider Silverpop aims to help marketers achieve that with Smart…
5 Ways to Build Brand Advocacy and Magnify Customers’ Passion
Customers love to share their enthusiasm for their favorite brands. Marketers who ensure that their brand is at…
It’s Not the Size, but the Quality of Data That Counts
The shiny objects, er, trends, that many marketers are obsessed with today are Big Data, cloud technologies, and…
EmblemHealth Signs Merkle as Its Direct Agency of Record
EmblemHealth is the largest health insurer in New York State, and plans to stay that way. The healthcare…
Marketing Inspiration and Conversation
To paraphrase Mark Twain, reports of the demise of the live event have been greatly exaggerated. There are…