Digital Is a Critical Marketing Enabler
Where can digital have the greatest marketing impact? Where the interactions are as much about service as they…
Direct Marketing News Announces its 2013 40 Under 40 Awards Winners
Drum roll, please…Direct Marketing News is thrilled to announce its 2013 40 Under 40 Award winners. This group…
News Byte: DreamWorks Animation Appoints Dawn Taubin CMO
Who it is: Entertainment industry veteran Dawn Taubin has joined DreamWorks Animation as chief marketing officer. Taubin replaces former…
Havas Worldwide New York Appoints New CCO
Who it is: Darren Moran, appointed chief creative officer, Havas Worldwide New York and co-chief creative officer, Havas…
News Byte: The Alesco Group Acquires Statlistics
What is it: The Alesco Group has announced its acquisition of Statlistics, a list brokerage and management company.…
News Byte: Epsilon Aims to Create Real-Time Conversations
There are three realities marketers need to address, according to Charlie Pendleton, senior director, product marketing, digital marketing…
News Byte: Facebook Appoints Its First CMO
Who is it: Facebook has appointed Gary Briggs as its VP and CMO. Briggs has an extensive and…
News Byte: Marketo’s Growing Digital Ecosystem
What is it? The renewed buzz around marketing automation is evident in the growth of Marketo’s LaunchPoint. The…
3 Ways to Gain and Maintain a Competitive Advantage in the Digital Age
It’s time to rethink digital marketing, not as an expense, but as opportunity to boost the bottom line.…
Data Leads to Loyalty
Direct marketers may be obsessed with customer data, but they’re not the only ones. Another customer-facing team just…