Marketing Challenge: An Uncouth Marketing Proposal
Hal Winston, president of Comfort Office Inc., just spread the word to his network that the office furniture…
Rethinking Email Marketing Metrics
Email marketing is complicated. Selecting the right message, subject line, imagery, audience, cadence. Maintaining and building lists. Measuring…
Coach’s Powerful Lure? Data
We all have our brand affinities. If you know me at all from my blog posts, you’ll know…
Moving Beyond the (Strong)Mail
“We go across not just email, but mobile, social, web, and display and our name is StrongMail?” David…
Marketing Challenge: When Targeting Turns to Blasting
Kate Rodgin needed to promote a new product and get adoption—fast. She started by analyzing Daymore Products’ existing…
Trends to Watch: Multiple Channels, One Customer Relationship
Just tacking on a channel doesn’t make marketing “multichannel.” In fact, a disconnected multichannel marketing strategy can do…
Infographic: Measures of Marketing Performance
Measuring marketing performance is a must now more than ever before. But marketers’ approaches to doing so are…
‘Channel Strategy
The concept of multichannel marketing should be straightforward: using multiple channels in concert to attract and engage customers…
Adobe Thunders Into the Marketing Cloud Wars
Updated Tuesday, July 23: Adobe Systems Inc. announced that it has completed of its acquisition of Neolane, a…