3 Ways Marketing and IT Mesh
Unlike the ongoing marketing versus sales saga, the tale of woe between marketing and IT is one that…
Are You a Modern Marketer?
“Marketing hasn’t changed, but the way you execute has changed dramatically,” Econsultancy CEO Ashley Friedlein said during his…
Video: DMEF Looks to Sharpen Its Marketing Edge
Founded nearly 50 years ago, the Direct Marketing Educational Foundation (DMEF) has stayed true to its mission to…
Reflections and Predictions From the Corner Office
There are some brands that have the ear of marketers and consumers alike. Williams-Sonoma and Nordstrom are two…
Marketing That Soars Above the Competition
Marketing today is as competitive as any contact sport. “Do you have what it takes to stay on…
Customers Are Talking. Are You Listening?
It may be a common theme, but it’s one marketers must contend with: Consumers expect personalized customer experiences…
Embrace the Change
I’m sure you’ve noticed: We’re caught in a whirlwind of change. Capricious customer demands, new technologies, and added…
Marketing Challenge: When a Counteroffer Is as Risky as a Good-bye
As Juan Paolo told Dana Jerry the news, all she could do was blink in disbelief. Paolo was…
The Evolution of Marketing
Like the plate tectonics that reframe the earth’s topography, recent shifts in the marketing sphere are dramatic and…
The Other Ultimate Question
Whether or not you buy in to Net Promote Score, it’s done something great for business: It’s brought…