The Right Channel Is Multichannel
The message at Responsys Interact2013 was clear: Customers are today’s brand leaders. So marketers need to listen to…
Technology Is Changing the Way We Market—and Spend
Do the math, says Laura McLellan, Research VP in Gartner’s Marketing Leaders research group. Marketing budgets are greater…
Out-of-the-Box Thinking
When direct is in your name, it can set a pretty high expectation among customers and other constituents…
The New Chief Marketing (Accountability/Revenue/ Technology) Officer
CMOs today must drive revenue growth, leverage new channels like mobile and social, and optimize the marketing mix…
Marketers Must Understand, Engage, and Deliver
“Some people think CRM is an old term,” Gene Alvarez, Gartner VP and distinguished analyst, told a rapt…
Marketing Challenge: Fire the Client?
Melissa Juno was stunned. “Let me be sure I understand,” she said to her client, Ralph Jones, marketing…
Infographic: The Road Less Traveled
Plenty of marketers today have a bachelor’s or master’s degree in marketing. But quite a few took a…
Marketing’s Constant Evolution
I consider myself a marketer. I may not plan campaigns or create models, but I do think considerably…
Can Marketing Make Three Times a Charm?
I’m fairly expert at being a customer. So I can tell you that, for me, it’s always better…
A Video Chat with Mike Volpe, CMO, HubSpot
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with…