Can Marketers and Data Get Along?
Marketers are not data scientists. But nor are data scientists marketers, Shawn Myers, VP of marketing at StrongMail,…
Video: A Chat with 40 Under 40 Honoree Zihla Salinas, CMO, RAPP
Ginger Conlon sits down with 2012 40 Under 40 winner Zihla Salinas, CMO and chief development officer at…
Inside the Mind of a Manic Consumer
I. Just. Can’t. Take. The. Stress. With each catalog and email the pressure mounts to buy more stuff.…
5 Ways to Convert Attention to Intention
The most valuable currency today is customers’ attention, according to Rick Bakas, founder, Bakas Media. During his keynote…
40 Under 40 2013: Nominations Are Closed
Thanks to everyone who nominated their awesome colleagues for the Direct Marketing News 40 Under 40. The nominations…
Trends to Watch: 12 Ingredients for Baking in Customer Loyalty
There’s no secret recipe to building and maintaining customer loyalty, but there are essential ingredients that marketing, in…
Loyalty Driver
Countless customers have tattooed the Harley-Davidson logo onto their bodies. A couple who met and love skiing at…
Marketing’s Symbiotic Relationships
Back in the day marketing and sales was the hot couple. Although it was often a rocky relationship,…
Marketing Challenge: A Million-Dollar Branding Disaster
Ron Billingsley stared in disbelief at the ad in Delivery&Distribution. Billingsley, SVP of marketing for Freight Service Global,…
Marketers Get Social
Social has become an integral part of the marketing mix. But do marketers avidly use social in their…