WPP acquires Blue State Digital
Advertising holding company WPP Group said December 30 that it acquired Blue State Digital, a firm best known…
The multitasking media consumer
As the multitasking consumer population grows and technology evolves, a brand’s survival depends on extending a consumer’s emotional…
Yahoo promos new tablet advertising product at Advertising Week forum
Yahoo will launch an interactive tablet-based advertising product this fall, Patrizio Spagnoletto, VP of b-to-b marketing of the…
Valassis delivers ?on integration
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a…
Kodak’s integrated campaign highlights ?hip-hop celebs to engage new audience
Client: Kodak? Agencies: Partners & Napier, Ketchum, Deutsch and Ogilvy? Outtake: Target a new consumer?base while promoting Kodak’s?”Share”…
Boston Proper builds customer database and sales with summer catalog initiative
Client: Boston Proper ?Agency: Experian Marketing Services Outtake: Optimize segmentation for postal and email databases for Summer 2…
MetLife’s interactive stadium effort helps recharge brand and engage football fans
Client: MetLife? Agency: SapientNitro? Outtake: Life insurance provider enhances the Meadowlands experience for New York Giants and Jets…
Social media shifts marketing model to customer-centric: DMA All For One
The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and…
GHS drives colonoscopies
Client: GHS? Agency: Jackson Marketing Group, eVariant? Objective: To create awareness and increase number of colonoscopy screenings.? Greenville…
Depth of targeted marketing programs varies among healthcare sectors
Windsor Health Plan recognized it had a short window to legally attract new members to its Medicare Advantage…