Talbots sees a 26.7% increase in direct marketing sales for Q1 2010
Direct marketing sales at women’s apparel retailer Talbots rose 26.7% in the first quarter to $63.1 million, which…
Demandbase and LivePerson partner to launch customer engagement app
Demandbase, a lead generation company, announced June 8 that it has partnered with LivePerson to debut a new…
Fat Brain Toys debuts catalog
Fat Brain Toys, an online and brick and mortar retailer of educational toys, is making its initial foray…
Staples taps head of e-commerce
Office supply chain Staples has named Steve Bussberg as senior VP of its Staples Business Delivery division. He…
Overstock.com launches virtual storefront for small businesses
E-commerce merchant Overstock.com officially unveiled its Main Street Store microsite on June 4. The new retail channel will…
Consumers want personalized e-mail from marketers
More than half of US and UK consumers said they would be more receptive to e-mails from marketers…
Sprint promotes 4G launch with direct mail
Sprint has launched an integrated campaign to promote the June 4 launch of the HTC Evo 4G smartphone.…
Government Printing Office searching for direct mail firm for Air Force mailings
The US Government Printing Office is looking for an agency to manage direct mail duties for the US…
Maclean named Euro RSCG 4D Discovery CEO
Digital agency Euro RSCG 4D has named Clive Maclean CEO of Euro RSCG 4D Discovery, the firm’s data…
Chico’s sales up 31% in Q1, increased marketing cited as factor
Chico’s FAS reported that sales increased 31% to $481.6 million in the first quarter compared with the same…