Former Motorola Mobilily CMO joins Blue Calypso as CEO
Blue Calypso, a digital marketing start-up firm based in Texas, has appointed Bill Ogle as chairman and CEO,…
Rio SEO bolsters search with Top Local Search acquisition
Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings, said Russ Mann, CEO…
Horizon expands outreach to Hispanic community
Client: Horizon Blue Cross Blue Shield of New Jersey Agency: PARTNERS+simons, HolaDoctor and Zeldis Research Associates Objective: Make…
Obamacare accelerates changes in insurance industry’s marketing strategies
The 2010 Patient Protection and Affordable Care Act (PPACA) — informally known as Obamacare — has changed the…
The lesson of the talking pen
Immediately after finishing graduate school in 2008, I began working as the youth editor for an established dance…
Google quantifies display advertising trends
Google released May 29 a report, “Display Business Trends: Publisher Edition,” in an effort to put a quantitative…
Texas town launches QR campaigns
The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns, one centered around environmental awareness and the second…
POM Wonderful fires back at FTC
Let the rumble begin! In the right corner we have the Federal Trade Commission (FTC). In the left…
Yahoo! searches for market share with Axis
Yahoo has released Axis, a new browser that integrates with existing browsers and allows users to continue searches…
Coca-Cola targets teens with celebrity-branded Tumblr templates
In an effort to reach out to the teenage demographic, The Coca-Cola Company has partnered with digital agency 360i…