State Farm enhances its mobile site
Auto insurance provider State Farm has redesigned its mobile website to offer consumers simplified navigation and faster access…
AT&T launches mobile point-of-sale app for companies
AT&T has partnered with electronic payments firm VeriFone to launch VeriFone GlobalBay Solutions, a mobile app employees can…
Fila selects 89 Degrees to develop email marketing plan
Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing…
ComScore enhances mobile behavior measurement with Mobile Metrix 2.0
Marketing research and digital analytics firm comScore has launched Mobile Metrix 2.0, an enhanced version of its mobile…
Agencies add techs to the conversation
The proliferation of social media sites, new communication channels and demand for better customer data has changed the…
Facebook marketing tweaks make impact
Twitter and Facebook recently launched new looks and features that altered the way marketers promote their brands and…
Hiscox launches integrated ad campaign
Hiscox, an insurance provider for small businesses, launched an integrated ad campaign to promote its range of online…
Google re-establishes e-commerce toehold
In March, Google rebranded Android Market, its app store launched in 2008, to Google Play. In addition to…
Ad network Adfonic releases latest version of software development kit
Adfonic, a European mobile advertising network, has introduced a new version of its Adfonic software development kit for…
Report: Clicks and impressions don’t correlate with conversions
Measuring ads by viewability and hover time had a stronger correlation with conversions than measuring with clicks or…