Facebook ad revenue up 37%
Facebook ad revenue increased 37% to $872 million in the first quarter of 2012, compared with $637 million…
YouTube rolls out Google AdWords for video
Google subsidiary YouTube rolled out to the general public Google AdWords for video, a self-service and pay-per-view video…
Report: Internet ad revenues hit $31 billion
Online ad revenue for 2011 reached a historic high of $31 billion, according to the International Advertising Bureau’s…
Consumer commitment-phobes force companies to change strategies
According to a new report by IBISWorld, Gen Y’s fear of commitment is forcing companies to reevaluate their…
Draftfcb drops lawsuit against Digitas
Interpublic Group company Draftfcb has dropped its lawsuit against two former Draftfcb employees and Digitas, said Michelle McGowan,…
Google revamps audience measuring analytics
Google introduced the Brand Activate Initiative, designed to promote an alternative way of measuring the audience for online…
Omnicom shows revenue growth, but Europe at risk
Omnicom reported $204.6 million in net income for Q1 2012, a 1.3% increase from the same period last…
Twitter acquires analytics startup Hotspots.io
Hotspots.io was acquired by Twitter, the social analytics startup said on its website. The company officially joined Twitter’s…
AOL offers guaranteed audience delivery for video campaigns
AOL will guarantee audience delivery for online video marketing campaigns across AOL’s properties, said Charles Gabriel, VP of sales…
More ad spend in direct marketing for 2012
Things are looking up for the advertising industry, especially for the direct marketing sector. Private equity firm Veronis…