Despite Google’s growth, CPC revenue drops
Although Google reported net income of $2.89 billion for the first quarter (Q1) of 2012, an increase from…
Adfonic launches video advertising for mobile
Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said…
Ogilvy PR hires Markson to integrate PR with direct, social marketing
Mitch Markson will as of June 4 take over the positions of president of global consumer marketing and…
Point Inside launches network targeting in-store consumers
Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers…
Merkle names Tom Quinn VP, chief digital revenue officer
Merkle, a customer relationship marketing (CRM) firm, has hired Tom Quinn as its new VP and chief digital…
Report: Online ad spend hit $84.8bn in 2011, says GroupM
GroupM, WPP‘s media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM’s…
Report: Pinterest third most popular social network
Photo-sharing site Pinterest is now the third most popular U.S. social networking site after Facebook and Twitter, said…
Twitter sues spammers for $600,000
Twitter filed a $600,000 lawsuit yesterday against two companies and five individuals for violating Twitter’s terms of service…
BK’s pulled commercial teaches a lesson in quality
Earlier this week Burger King (BK) pulled a commercial featuring Mary J. Blige singing “Crispy chicken, fresh lettuce,…
MMA appoints Google executive to board
The Mobile Marketing Association (MMA) has appointed Google’s VP of display advertising Neal Mohan to its global board…