Google enhances AdWords
Google introduced two capabilities and enhanced an existing feature to its AdWords Product, said Richard Holden, a Google…
Samsung to launch first private mobile ad exchange
Samsung Electronics has partnered with OpenX, a digital advertising technology company, to create Samsung AdHub Market, the first…
TRUSTe launches mobile ad privacy tool: ad:tech San Francisco
Online security firm TRUSTe launched “TRUSTed Mobile Ads” on April 3, a tool enabling consumers to opt out…
Visa drops Global Payments from compliance list after security breach
Visa has removed Global Payments from its Payment Card Industry (PCI) compliance list after last week’s security violation…
Mastercard, Visa warn of security violations
MasterCard and Visa have alerted card holders through Twitter feeds of a security violation on issued credit cards.…
Yahoo to launch Do Not Track feature
Yahoo users will be able to opt out of third-party website tracking beginning this summer by implementing a…
Mazda turns ignition on integrated advertising campaign
Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV,…
HSN partners with Universal Pictures for multichannel campaign
HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day…
Big data: friend or foe?
Technology is changing not only how consumers buy and research products, but also how marketers and advertisers research…
Report: Consumers more likely to engage with mobile ads
Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they…