Ford launches gamification campaign
Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show “Escape Routes,”…
Companies need to showcase vulnerabilities to build authenticity: Adobe Digital Marketing Summit
Consumers are more likely to like and trust a brand if the company’s marketing efforts are authentic, said Twitter…
Huffington to launch new app, GPS for the soul
Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, asked the more than 4,000 people at…
Marketers must make sense of digital conversations: Adobe Digital Marketing Summit
Changes in marketing strategy are being propelled by what Bradley Rencher, Adobe’s SVP and GM of digital marketing,…
EBay taps Digitas as digital AOR
EBay has chosen Digitas as its digital agency of record (AOR), a source familiar with the deal has…
Organizing to campaign
You will probably hear me say this a lot: I wrote my 2008 master’s thesis on online social…
Draftfcb files lawsuit against Digitas
Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb…
VerifyEmailAddress.org releases tool to verify bulk emails
VerifyEmailAddress.org has launched BulkEmailVerifier.com, a dedicated product that allows businesses to verify emails in bulk, said Matthew Dixon,…