Lists and Databases 101
With a language all its own, the world of database marketing can be a jargon-filled journey. But if…
Rodale closing Best Life
Rodale Inc. will close men’s magazine Best Life after the May issue, according to reports. “Despite the great…
OTC drugs head online
Over-the-counter (OTC) drugs may be some of the most visible products when it comes to TV and other…
Turning a negative into a positive
If you don’t know about yelp yet, you should. The site offers user reviews for all types of…
InfoGroup extends agreement with Alterian
Database provider and marketer InfoGroup today signed a new and expanded long-term agreement with integrated marketing provider Alterian.…
Magazines 24/7 conference focuses on digital
Magazines must make the content on their sites more relevant to better engage and keep their customers, said…
Beer Goggles
I’m a 24-year-old guy, and like a lot of 24-year-old guys I enjoy having a beer or two.…
NBA stars tweet
It appears that athletes are now turning to the ever-popular Twitter to post tweets about their daily goings-on.…
In Circ: To renew or not to renew?
I was recently sent a renewal postcard by New York Magazine and I was faced with a difficult…
MySpace Admits Defeat?
One of the founders of MySpace and InterMix Media, which sold MySpace to News Corp, said this week…