For Teens, It’s All About the Content
Teenagers are more loyal to specific content than the channels that deliver it, according to a new study…
Will Customers Fall in Love With Your Brand?
Author Brian Sheehan says that the key to any ‘brand’s success is to make customers fall in love…
Something for the Little Guys
Without extensive resources, small and medium-sized businesses (SMBs) have a tougher time sending targeted messaging to their customers…
CMOs on the Move: July 9, 2013
Who it is: Elizabeth Cundiff-Kluhspies, appointed CMO of Lowenstein Sandler LLP, a national business law firm What’s her…
Mapping the Way for the Digital Marketer
Navigating the complex digital marketing space can be daunting. Gartner’s recently introduced Digital Marketing Transit Map aims to…
CMOs on the Move: July 2, 2013
Who it is: David Berkowitz, appointed CMO of MRY, a creative and technology agency What’s his role: Berkowitz…
New COPPA Rules Go Live
The FTC’s new rules for the revised Children’s Online Privacy Protection Act (COPPA) go into effect today. The…
Content for a New Type of Customer
When it comes to content, marketers should focus on meaty information, not novelty. So says, Jay Baer author…
Hilton, Vanguard, and Walgreens Talk Customer Experience
Customer experience and its influence on brand loyalty was the overarching theme today at the Forrester Forum for…
Facebook Data Bug Found, Squashed
Facebook revealed late afternoon Friday that a security bug exposed email addresses and phone numbers for approximately 6…